SEO consultant Expert UK
The objective of an SEO consultant is to develop the traffic of your site from search engines by advising you on optimizations for SEO
The mission of the SEO consultant: find the right levers for acquisition, develop the audience, satisfy the searches of Internet users corresponding to the content of your site and set up a solid strategy to develop visibility
What is an SEO consultant? Skills of an SEO consultant
An SEO consultant is a specialized professional who supports you in The basic technical skills of an SEO consultant are as
your strategy for acquiring internet traffic, particularly through search engines. follows:
It is directly linked to web marketing since organic traffic also depends Mastery of search engine ranking algorithms
on the digital communication strategy implemented on a website. HTML / CSS / Javascript / XML: the languages used to
display web pages.
SEO consultant is a specialist job, constantly watching over the latest Server-side programming languages (PHP, ASP, Python,
engine developments and good natural referencing practices, since Ruby ...)
they too are subject to change over the months, like everything in IT, Knowledge of configuring a web server (especially
according to the updates up-to-date search engine algorithms. Apache) Databases (MySQL type)
Web Analytics (Google Analytics, Comscore, AT Internet,
Since 2007, I have been working in the internet world and SEO etc.)
has instantly become a passion. This passion drives me to be a better SEO Knowledge of the most common CMS (WordPress, Drupal,
consultant every day, a reliable expert, able to manage SEO projects EZ, Typo3, etc.)
from start to finish, whatever the challenge or the lever to be activated CommunicationWeb (partnerships, PR)
(netlinking, e-reputation, semantic optimization, strategy content, etc.). Site monetization (affiliation, online advertising, sales of
After working on my personal websites (which I still use as a laboratory today), leads, etc.)
then created my company to support my clients in their long-term Many other skills (editorial, UX, web performance,
organic acquisition campaign in UK and internationally, as a senior relational) must also be developed by the SEO consultant
consultant. , to ensure quality work and optimal performance of the , . SEO service. These skills are learned through experience.
SEO AUDIT
For each client who already owns a website and wishes to improve their visitor acquisition cost, the SEO consultant performs an in-depth audit to determine the SEO actions already taken, the potential and the blocking factors.
This internet referencing audit revolves around several axes, among which are analyzed:
on-site criteria (internal site criteria)
off-site criteria (criteria external to the site)
detection of filters or penalties
the difficulty of implementing recommendations
An in-depth SEO audit is the basis of the work of an SEO consultant because it makes it possible to note the adequacy of the pages of the site with the ranking factors (positioning factors). Indeed, once the blocking points are clearly highlighted, it becomes possible to work on substantiated and truly effective recommendations. The potential becomes obvious, and optimizations then naturally follow one another to follow a logical axis of developing traffic from search engines (like Google) based on a fine and actionable SEO strategy.
This referencing audit therefore makes it possible to propose optimizations on:
the semantics of the site
the internal mesh
site structure
the structure of the pages
content strategy
possible partnerships
backlinks
etc.
This internet referencing audit revolves around several axes, among which are analyzed:
on-site criteria (internal site criteria)
off-site criteria (criteria external to the site)
detection of filters or penalties
the difficulty of implementing recommendations
An in-depth SEO audit is the basis of the work of an SEO consultant because it makes it possible to note the adequacy of the pages of the site with the ranking factors (positioning factors). Indeed, once the blocking points are clearly highlighted, it becomes possible to work on substantiated and truly effective recommendations. The potential becomes obvious, and optimizations then naturally follow one another to follow a logical axis of developing traffic from search engines (like Google) based on a fine and actionable SEO strategy.
This referencing audit therefore makes it possible to propose optimizations on:
the semantics of the site
the internal mesh
site structure
the structure of the pages
content strategy
possible partnerships
backlinks
etc.
SEO optimization (Search Engine Optimization)
After performing an SEO audit, the SEO consultant summarizes the blocking points and organizes them by priority.
The SEO expert then focuses on producing recommendations to improve the site's natural referencing (its ranking in search engines). The challenge for the SEO consultant is therefore to increase the share of traffic coming from search engines on a set of keywords belonging to the different themes addressed by the site, without using sponsored links (Search Engine Advertising).
As an SEO consultant, I attach particular importance to adapting my recommendations to the technical possibilities of my clients and their marketing strategy. There is no need to provide SEO advice on solutions that cannot be implemented. I therefore set about working my recommendations according to this mode of operation because there are often several solutions ... This is how I intend to exercise my profession as an SEO consultant.
The recommendations don't end there! Indeed, after the analysis and delivery of recommendations, the mission continues with a follow-up of integrations as well as telephone support allowing my customers to ask me questions, to seek advice on seo or online marketing issues. (Web marketing).
how does an SEO service work?
Would you like more details on how my seo service works? Here are 6 key points of an SEO service that will allow you to better understand how I work on a daily basis.
====>What is The Use of a Semantic, Technical and Visibility Audit?
After an interview with the client and a pre-audit, we establish an inventory of the existing situation: analysis of keywords, verification of the quality and organization of content on the site, analysis of the visibility of the brand on Google . This inventory will serve as a starting point and a benchmark for the rest of the service.
====>How To Develop an Seo Strategy?
Strategy is one of the added values of a specialized freelancer seo expert like me. I set up a tailor-made strategy according to your objectives, your budget and your theme.
====>Why Should You Optimize Your Editorial Content?
A website would be nothing without relevant pages, providing the answer expected by the Internet user. Whether it is e-commerce or institutional sites, I will be able to improve its relevance by producing quality content. Semantic optimization is an essential part of any content strategy. I have the necessary tools to implement optimal semantic optimization recommendations.
====>When Do Backlinking Campaigns Take Place?
Google's algorithm favors sites that are authoritative in their topic. A website cited by different quality sources will see its popularity and its positioning increase. After identifying the strengths and weaknesses of the existing situation during the audit, and making the required corrections, I will support you in setting up effective campaigns that will bring you as close as possible to 1st position on the expressions referred to.
====>Should We Favor Support Throughout The Service?
I like to have a close relationship with my customers. It is for this reason that I will be dedicated to your business. This privileged contact will be at your disposal to answer all of your questions. I know how to guide a client and his website to the best positions on the targeted expressions.
====>What aily Reports And Reviews Do Uou Receive?
My daily monitong reports and bi-weekly or monthly reviews provide you with all the information you need to monitor the evolution of your site's visibility and the actions carried out. The strategy is regularly audited by our teams to succeed in obtaining medium and long-term results depending on the actions of the competition and the evolution of the positioning of your site.
The SEO expert then focuses on producing recommendations to improve the site's natural referencing (its ranking in search engines). The challenge for the SEO consultant is therefore to increase the share of traffic coming from search engines on a set of keywords belonging to the different themes addressed by the site, without using sponsored links (Search Engine Advertising).
As an SEO consultant, I attach particular importance to adapting my recommendations to the technical possibilities of my clients and their marketing strategy. There is no need to provide SEO advice on solutions that cannot be implemented. I therefore set about working my recommendations according to this mode of operation because there are often several solutions ... This is how I intend to exercise my profession as an SEO consultant.
The recommendations don't end there! Indeed, after the analysis and delivery of recommendations, the mission continues with a follow-up of integrations as well as telephone support allowing my customers to ask me questions, to seek advice on seo or online marketing issues. (Web marketing).
how does an SEO service work?
Would you like more details on how my seo service works? Here are 6 key points of an SEO service that will allow you to better understand how I work on a daily basis.
====>What is The Use of a Semantic, Technical and Visibility Audit?
After an interview with the client and a pre-audit, we establish an inventory of the existing situation: analysis of keywords, verification of the quality and organization of content on the site, analysis of the visibility of the brand on Google . This inventory will serve as a starting point and a benchmark for the rest of the service.
====>How To Develop an Seo Strategy?
Strategy is one of the added values of a specialized freelancer seo expert like me. I set up a tailor-made strategy according to your objectives, your budget and your theme.
====>Why Should You Optimize Your Editorial Content?
A website would be nothing without relevant pages, providing the answer expected by the Internet user. Whether it is e-commerce or institutional sites, I will be able to improve its relevance by producing quality content. Semantic optimization is an essential part of any content strategy. I have the necessary tools to implement optimal semantic optimization recommendations.
====>When Do Backlinking Campaigns Take Place?
Google's algorithm favors sites that are authoritative in their topic. A website cited by different quality sources will see its popularity and its positioning increase. After identifying the strengths and weaknesses of the existing situation during the audit, and making the required corrections, I will support you in setting up effective campaigns that will bring you as close as possible to 1st position on the expressions referred to.
====>Should We Favor Support Throughout The Service?
I like to have a close relationship with my customers. It is for this reason that I will be dedicated to your business. This privileged contact will be at your disposal to answer all of your questions. I know how to guide a client and his website to the best positions on the targeted expressions.
====>What aily Reports And Reviews Do Uou Receive?
My daily monitong reports and bi-weekly or monthly reviews provide you with all the information you need to monitor the evolution of your site's visibility and the actions carried out. The strategy is regularly audited by our teams to succeed in obtaining medium and long-term results depending on the actions of the competition and the evolution of the positioning of your site.
Paid Search
It is sometimes appropriate to combine natural referencing services with paid referencing campaigns.
There are several platforms, mainly two leading advertising agencies:
Google Adwords
Bing Ads
Google Adwords
This is the search marketing board. Available in multiple languages and targeting many countries, Google Adwords also allows advertisers to display their advertising on publisher sites using the powerful Google Adsense delivery tool.
The auction system is subject to algorithmic rules based on a quality indicator: the Quality Score.
This index can be improved, thereby optimizing the average cost of campaigns and improving the frequency of ad display.
Bing Ads
This US administration is comparable in operation to Google Adwords. The difference will rather lie in the performance on French territory. Indeed, Google holding such a market share, the traffic generated is directly proportional. However, it is also a different target and conversion opportunities that should not be overlooked in certain market niches.
For international traffic, Bing Ads is a definite option depending on the geographic areas targeted.
There are several platforms, mainly two leading advertising agencies:
Google Adwords
Bing Ads
Google Adwords
This is the search marketing board. Available in multiple languages and targeting many countries, Google Adwords also allows advertisers to display their advertising on publisher sites using the powerful Google Adsense delivery tool.
The auction system is subject to algorithmic rules based on a quality indicator: the Quality Score.
This index can be improved, thereby optimizing the average cost of campaigns and improving the frequency of ad display.
Bing Ads
This US administration is comparable in operation to Google Adwords. The difference will rather lie in the performance on French territory. Indeed, Google holding such a market share, the traffic generated is directly proportional. However, it is also a different target and conversion opportunities that should not be overlooked in certain market niches.
For international traffic, Bing Ads is a definite option depending on the geographic areas targeted.
Web analytics
Site traffic analysis tools can extract valuable statistics aimed, among other things, at determining which pages perform best and which need to be optimized or promoted.
Among these tracking tools, one of the most popular is developed by Google: Google Analytics. This free tool is very powerful and also allows the integration of extensions and the use of APIs in order to get the most out of the data.
Many other tools exist, offering different functionalities or tracking systems based on other criteria, or services adapted to sites with very high traffic, such as:
matomo
AT Internet
Comscore
etc.
Among the tools used daily by SEO consultants, web analytics represent a gold source of data to guide work and improve traffic qualification.
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